As the world becomes more digital, the way we market has evolved. Not only is digital marketing sometimes more profitable than traditional, but it is also a more direct way to connect with the target audience around the world. Digital marketing is ideal for generating the best return on investment for marketing campaigns, with holistic analysis and interactivity. Marketers now have the ability to target audiences in an affordable and measurable way, and to automate their campaigns dynamically.
The main difference between digital and traditional marketing is the medium through which an audience finds a marketing message. While traditional marketing uses traditional media such as magazines and newspapers, digital marketing uses digital media, such as social media or websites. Digital advertising targeting is much more accurate. Instead of launching a big network and expecting some people to find your messages engaging, you can target the exact type of person you'd expect to interact with your brand.
Even shopping habits, interaction with social networks and the websites they have interacted with. Traditional marketing is an approach where marketers identify their audience and place ads where their audience will see, hear, or interact with them offline, such as print ads, billboards, or television ads. Any company (regardless of size) can leverage digital marketing to reach its target market. Looking at the example above, Blue Fountain Media found a clear winner in digital advertising, as the magazine's ad turned out to be more expensive.
Effective marketing allows companies to stay competitive and relevant by interacting with customers across different digital media channels and in different ways. If your product is best for an audience located in the local area, traditional marketing could have a higher success rate. TV or radio commercials will be played multiple times and will remind the audience of the business, while digital marketing articles can be skipped. As the name implies, traditional marketing is the “old-fashioned form of marketing,” and it's been around for literally millennia.
For some brands, especially well-established ones with a large offline audience, traditional marketing can be too expensive to ignore. Digital marketing includes paid social media ads, email marketing, and PPC advertising, among many others. Over the past decade, digital marketing has exploded in popularity, as a result of the mass adoption of smartphones and the sharp increase in daily screen time. When digital marketing is done right, your organization will develop a systematic marketing and public relations process that turns current and potential customers into loyal and enthusiastic followers.
It probably comes as no surprise that the advertising industry has been in a tailspin for years, as new technologies, such as social media, also introduce a shift in consumer attention and alternative advertising platforms. Traditional marketing, on the other hand, involves traditional channels, such as billboards and print media. If you've tried traditional marketing before and haven't seen the fast-growing results you wanted, try digital marketing.