Many people enter the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills needed to perform their work tasks. These are the 10 hard skills that I think are the most attainable and the ones that can help you forge broader industry knowledge. The video is still raging on the Internet and this is not going to stop.
Customers love videos, especially on social media, and 8 out of 10 people have purchased them after watching a brand video. For marketers, 93% of video users say it's an important part of their strategy and 87% say it gives them a positive return on investment (ROI) according to marketing research from The State of Video. BrainStation's Digital Marketing Professional Guide Can Help Start a Career in Marketing, Including Content Creation, Social Media Marketing, Email Marketing, and More. Read on for an overview of the technical and soft skills needed to become a digital marketer.
It goes without saying that digital marketers need to have a good idea of all the social media platforms they use to publish content and reach an audience. And each platform has its own peculiarities; you'll need to know what works and what doesn't, when and what to publish, and how to adjust the tone of your posts to resonate with different segments of your audience using different platforms. Even within the realm of social media marketing, there are different techniques that digital marketers can prioritize, such as social listening, live streaming, direct messaging and hashtagging. If a digital marketer's budget includes advertising money, they'll need to know what and where to spend it to achieve maximum impact.
This includes placing ads on various sites across the web through direct advertising or platforms such as Google Ads, as well as social media ads and sponsored posts. Copywriting and content creation are essential to a range of digital marketing roles, from the role of copywriter itself, to content management, content strategy, social media specialization, and SEO. Whether you're persuading, educating, informing or entertaining, copywriting helps convert a wide range of users into customers and promotes a brand's authority and reputation within the broader industry. Copywriting means more than just producing great content for the digital marketing team.
You'll also need to understand the value of good text, produce clear and consistent text summaries, and edit content, such as blog posts or landing pages, to company and marketing team specifications. For a successful career in digital marketing, it is essential to understand user behavior. Data analysis is key to this. It's important to collect data about your users and analyze their behavior on your site or with your application or product.
Combining psychology and UX design, data analysis produces insights that inform strategic decisions, tone, content production, and digital campaigns. It also informs about the most fundamental business decisions, such as which products to sell and which audience to target. Working in data analysis requires fantastic communication skills, as you'll often have to explain complex findings to people with non-analytical backgrounds, such as management or other team members. The love of finding patterns and statistical trends will also be a great benefit for those considering this race.
For any company or brand looking to succeed in its industry, competitive analysis is an absolute must. A competitive analysis gathers data that reveals the strengths and weaknesses of direct competition. From this, you can draw conclusions that inform and strengthen your own marketing campaigns or business strategy. With many companies offering competitor products and services, competitive analysis is an effective method of finding a gap in the market that is not addressed by competition.
When your company addresses these issues, you can increase your market share and gain an edge over the competition. In digital marketing, a competitor analysis helps identify the pieces of content, or types of campaigns, to which the audience responds positively. With this knowledge, you can boost your own efforts and win over those users. While everyone on a digital marketing team should be familiar with SEO, it's up to the SEO specialist to research and identify the keyword strings that a brand's content producers should target.
The SEO specialist then writes reports focusing on SEO, which advise how these keywords should be implemented for a landing page of a website, blog or social media platform. In addition to the love of analysis and research, an SEO specialist needs to monitor user search trends, changes in search engine algorithms and developments with the content of his competition. To develop the skills you need to start a digital marketing career, focus on what you can learn while still in your current role. Hone interpersonal skills, such as planning and presentation, and where possible, volunteer for basic research, copywriting, or analysis.
With the start of many advantages of technology companies and telecommuting jobs, digital marketers can earn a six-figure salary, have unlimited vacations and enjoy a flexible schedule that allows them to work from home or even around the world as digital nomads. Therefore, I would recommend that a digital marketer be part of the overall strategy and leave the particular details and nuances of the email from the specialist's tactics. While it's hard to have all of these skills, it's important to keep learning and improving as a digital marketer. While marketers may not graduate from college or college with all of these marketing skills, they can usually be learned in internships or entry-level marketing positions.
From SEO to social media, content marketing and strategy, you'll get up-to-date and relevant insights that will help you become an incredible digital marketer. It can also be beneficial to understand the technical skills needed for marketing, such as the basics of web coding, as well as having a clear idea of how to use Content Management Systems (CMS). Understanding how to connect with influencers and move them from being ignorant to being advocates is an important skill of digital marketing. Therefore, having the skills to launch social media ads is a highly desirable requirement for most Digital Marketing jobs.
Your detailed information about where your traffic comes from, the most compelling keywords, the most popular times of the day, and invaluable data on the age, gender and location breakdown of your audience, as well as their interests and the devices they use to communicate with you, is perhaps the most valuable source of information about the audience. Because of CRO's measurable and proven ROI, CRO specialists have gained increasing prominence in digital marketing teams. Fortunately, there are numerous tools and techniques that help digital marketers keep track of their tasks, team, progress, and goals. The ability to meet deadlines, have everyone move in the same direction, and communicate externally and internally is a big part of the work of digital marketing managers.
Some require deep and thorough knowledge, others may be less critical or easy to learn, and as always, the full list of skills you'll need as a digital marketer depends somewhat on where you'll be working and what you'll do. When the former spends all the time implementing previous skills and getting all teams to work together to achieve the same goal, the latter uses it only for marketing objectives. In addition to the hard skills required of digital marketing team members, there are numerous soft skills required for a successful career in digital marketing. .